Launched in 1947, TRESemmé was named after renowned hair care expert Edna Emmé. Up until the 1950's, TRESemmé was sold only in salons. Today it is available at a shop near you, so that you can have salon-style hair at home. From its origins in 1947 and salon expertise, TRESemme has been driven by a simple truth: every woman deserves to look & feel fabulous like she has just stepped out of the salon, every day. This range has been carefully selected for its advanced formula. Driven by our salon heritage, we work with our stylists to deliver exper solutions from salon quality products without the salon price tag. Our salon-inspired products enriched with high-quality ingredients help you experience that salon feeling, every day. Specially formulated with lower sulfates, TRESemme Keratin Smooth Shampoo helps restore keratin and nourishes each strand to leave hair gorgeously straighter, shinier, and more manageable. When used together with Keratin Smooth Conditioner, it controls frizz for up to 48 hours and transforms your hair to be gorgeously straighter, more manageable, and easy to style. Apply to wet hair, gently massage, and work into a lather. For best results use after shampooing with TRESemme Keratin Smooth Shampoo.