RECOMMENDED BY DENTAL PROFESSIONALS: Sensodyne is the No. 1 Dentist recommended brand for sensitive teeth.LONG LASTING PROTECTION: Brush with Senodyne twice a day, every day to strengthen and whiten enamel and protect against cavities.RESTORES NATURAL WHITENESS: designed to help maintain the natural whiteness of your teeth.FRESH TASTE: helps provide effective cleaning for good oral hygiene, to help leave your mouth feeling clean and fresh.Reduces tartar build up, freshens breath with twice daily brushing (Packaging May Vary).