Free of parabens, phthalates, sulfates or dye • pH-balanced, hypoallergenic, and pediatrician-tested • Contains milk proteins, rice extracts, vitamins, and minerals • Clinically proven to be mild, helps keep baby’s skin soft and smooth • Best when used together with Johnson's Milk + Rice Lotion • Ideal for both mom & baby How to Use: • You can use it anytime you bathe your baby. Also use on a soft wet washcloth for in-between bath wash-ups. • Wet baby’s hair and body with warm water. • Apply top-to-toe® with your hand or washcloth. • Gently lather, rinse and snuggle.