2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. The NEW JOHNSON’S Baby Milk + rice Cream is gentle and contains a unique combination of natural milk extracts & Vitamin E. With double nourishment, this product helps replenish moisture to leave skin feeling baby soft all day long. Contains rich emollients and added moisturizers which help to give skin an immediate moisture boost. • Clinically Proven Mild • Gentle Care. From Day 1. • For baby's healthy looking skin • With milk proteins and multiple vitamins • pH Balanced & Hypoallergenic • No added parabens, sulphates or dyes • Made with only purposeful ingredients •Transparent. Mild. Visibly Pure. How to Use: • Use JOHNSON’S baby milk cream after your baby's bath, or anytime your baby has dry skin. • Massage over body gently to soften baby’s dry skin. • Enjoy this moment of bonding together.