2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. The NEW JOHNSON’S® Baby Cream which Nourishes and hydrates up to 24 hours and helps keep Baby skin soft and gentle all day long. Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. • Clinically Proven Mild •Gentle Care. From Day 1. • Baby soft skin. All day long. • Recommended by Doctors • pH Balanced & Hypoallergenic • No added parabens, sulphates or dyes • Made with only purposeful ingredients • Transparent. Mild. Visibly Pure. How to Use: • Use JOHNSON’S Baby Cream after your baby's bath, or anytime your baby has dry skin. • Massage over body gently to soften baby’s dry skin. • Enjoy this moment of bonding together.