Baby's skin is much more sensitive than adults and hence more prone to irritation. Johnson's Baby Powder offers long lasting freshness and skin comfort to your baby’s delicate skin • It is a safe talcum powder made especially for babies, made with U.S. Pharmacopoeia grade talc to ensure it meets the highest quality & purity • Helps eliminate friction • Clean, classic baby-fresh scent • Clinically proven to be gentle and mild for your baby’s skin • Best for baby, causes no allergy or irritation to baby's skin • Keeps babies feeling fresh and playful • Dermatologist-tested and hypoallergenic. • No Parabens, No Sulfates, No Dye How to Use: • For baby, use after every bath and diaper change. • For you, use anytime you want skin to feel soft, fresh and comfortable. • Shake powder directly into your hand, away from the face, before smoothing onto baby’s skin. • Close tightly after each use • Store in a cool, dry place.