A new born’s skin comes with a natural protective coating of moisturizing oils that cover their skin's outer layer. Wash away that oil and you might leave their tender skin vulnerable to dryness, irritation and rashes. For your baby’s soft skin, trust JOHNSON'S Baby Milk Soap for the best care of your little one’s delicate skin. • Specially made for babies, contains natural milk proteins and vitamin E, to help deliver complete skin nourishment, for baby skin that is soft, smooth, and healthy. • Comes with a rich creamy lather that gently cleanses and helps maintain healthy skin. • Rinses easily! • Comes with Triple Baby Protection. • No parabens & SLS, No Alcohol used. How to Use: • With warm water and a soothing touch. bath time is a wonderful time to bond with your baby! • The JOHNSON'S® Baby Soap bar cleanses gently, so you can use it anytime you bathe your baby. • Lather soap on your hand and then gently apply on baby's skin.• Rinse off. • Dry and snuggle.